About Us

Soft Gallery is a Danish kids-wear brand established in 2007.
Every season, Soft Gallery collaborates with both local and international artists. They convert unique seasonal themes into prints and hand embroideries, bringing life to the soft canvas and giving each collection an organic flow with new beautiful impulses and variations. By collaborating with artists, Soft Gallery strives to bring the art to the eye level of kids and pass on wonderful and inspiring stories.

The clothes are luxurious and contemporary with an added artistic twist. Soft Gallery places great emphasis on high-quality materials and comfortable silhouettes. The designs are honest, timeless and personal.

Soft Gallery creates two main collections a year - Spring Summer and Autumn Winter as well as a strong swim range and Christmas capsule. Along with our main collections we have our NOOS (Never Out of Stock) program which includes basic styles made from 100% GOTS certified organic cotton. In 2020 we introduced a 100% non mulesed merino wool collection. 


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